Web performance is essential, it builds trust in your site. Fast loading page yields more users choosing your site over your competitor’s. On the other hand, slow sites frustrate consumers.
In early 2018, Google announced how important they consider speed to be a ranking factor for mobile searches starting July of that year. The search engine‘s advice that they encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics.
What Google is essentially saying here is that speed underpins user experience. So, what do you need to do? The secret isn’t to do a big redevelopment project. Rather, know how you measure speed. How do you put a metric against how fast your website is? What if the server responds quickly but it takes ages to show the content? You need better definitions to understand how well you are doing.
Think how quickly you can show something interesting. Optimize your site in such a way that you load the important bits first with a minimum amount of delay. This works because waiting without visual feedback is the worst kind of slow. Optimizing your content will make your site look and feel faster.
However, regardless of what your website is, what sector you’re in or how it works, there is one golden moment that you might want to measure. It’s Time to Interactive (TTI). The TTI metric measures how long it takes a page to become interactive.
Simply put, how quickly can you make it feel ready? If there’s a fundamentally important thing to understand here is that, it’s not likely that Google is specifically measuring the actual page speed. What they’re much more interested in, is the perception of speed. The challenge is that perceived speed is hard to quantify. The good news is that performance optimization is now a science. There are hard rules, processes, guides and techniques you can follow to achieve this. While tools aren’t good for giving you metrics over time, they are really good at spotting problems.
CONCLUSION
As you build out sites, sometimes you’ll make choices that favor page load time, other times you’ll make choices that favor aesthetics. The key is to always be thinking in terms of user experience, including performance and what will have the biggest impact for your site.
SOURCE: https://www.searchenginejournal.com/how-to-take-your-website-beyond-fast/305465/
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