SEO Tools: Image Optimisation

Optimising images can be difficult for some. There’s a lot of factors you need to consider to ensure the images used in your site is fully optimised. If you don’t have the time or the motivation to learn the basics of image optimisation, hiring an SEO professional is your best option. Your second best option […]

SEO Tactics: Image Optimisation Techniques

Image is one of the most downloaded files in the web. It is the future of Search. The numerous technological advancements in the recent years make it hard to ignore how the world is increasingly becoming more visual. Different devices, from phones to drones, now utilise better cameras. Because of this, image optimisation is hard […]

SEO Basics: Introduction To Image Optimisation

Image optimisation for your SEO should be an essential part of your campaign. Images, even though it can take a lot of space on your site, provides better user experience and functionality. It can bring better rankings and traffic. Regardless of the kind of website you have, having optimised images is a must. This article […]

SEO Tactics: Building Your 301 Redirect Strategy

Redirects often cause confusion for clients and users. SEO professionals know 301 redirects can be necessary from time to time. However, there are times when removing 301 redirects will be required to cut the load time. It can be challenging to identify which 301 redirects can be removed and which needs to stay. Redirects can […]

Effect of Google’s Exact Match

Last week, Google announced the expansion of exact match close variants. The exact match expansion broadened what counts as an exact match. Now, aside from the exact keywords, it also includes the intent of the keywords when it triggers ads for searches. How does Google’s exact match expansion affect you? This article aims to provide […]