How Search Engines Use Machine Learning

Machine learning has been around for some time. As it continuously grows and develops, it will further affect changes in the SEO landscape. The impact of machine learning algorithm in search engines will further increase. This article aims to define what machine learning is and explain how it can affect your SEO strategy. Quick Recall! […]

How Search Engine Works: SEO Basics

If you are in the SEO industry, there are some basic things you need to know. Whether you are old or new, understanding what a search engine is and how it works is a must. This will be the foundation for your SEO strategy. What is a search engine? According to Investopedia, a search […]

Why Internal Linking Matters

Internal linking is one of the SEO elements that often gets ignored or overlooked. It shouldn’t. You see, good internal linking can improve the site’s usability and rank in SERP. It is a powerful SEO technique, especially in content marketing. This article aims to define what internal linking is and why it matters. Quick Recall! […]

Brand Building Through Content

Brand building is an essential aspect of any business. People and search engines alike prefer a well known and well-liked brand over the no-name ones. With that in mind, it is always advisable to incorporate a good branding plan in your SEO strategy. One of the effective ways to build our brand is through creating […]

Optimising New Content

Content marketing is one of the most effective ways to drive customer engagement and increase lead generation. After creating and promoting content, the next task an SEO professional should do for content marketing growth is optimisation. This article aims to provide you readers with different ways to optimise your future content. Quick Recall! By performing […]